Fractional Sales Leadership · Home Services

The 90-Day Conversion Sprint

More revenue from the calls you're already running. Your managers learn to coach, your techs learn to diagnose and present options, and the system stays after I leave.

Book a 20-minute call See how it works
64→78%Technician close rate, 11 branches
+91%Average ticket, branch coached in under 6 months
$4.4M→$8.4MAnnualized run rate in 5 months
20+ yrsPlumbing & home services leadership
Who It's For

Built for owners who are leaving money on the table.

You don't need more leads. You need more of the leads you already paid for to turn into sold work. If two or more of these sound familiar, the Sprint will pay for itself.

  • Plumbing, HVAC or home services company doing $3M–$15M
  • Conversion is stuck below 80%, or nobody tracks it weekly
  • A few star techs carry the revenue; the rest underperform
  • Managers run dispatch and put out fires but don't coach
  • ServiceTitan data exists, but nobody turns it into action
  • You want growth without pressure selling or burning techs out
How It Works

Diagnose. Install. Transfer.

Days 1–14

Diagnose

  • ServiceTitan audit: conversion, average ticket, revenue per opportunity by tech
  • Set the baseline we'll be measured against
  • Ride-along review of real calls to find where jobs are lost
Days 15–60

Install

  • Needs-based sales process your techs can repeat on every call
  • Weekly group training and virtual ride-alongs
  • 1:1 coaching for managers on how to coach their teams
Days 61–90

Transfer

  • Managers run the coaching cadence on their own
  • Weekly scorecard that flags who needs help
  • Written playbook so the system survives turnover
What We Measure

Results you can see every week.

Conversion rateSold jobs ÷ opportunities, by tech and branch
Average ticketOptions presented and accepted
Revenue per opportunityThe number that pays for the Sprint
Coaching cadenceRide-alongs and 1:1s completed by managers
What I don't do: pressure closes, comp plans that punish the cheapest fix, or public shaming leaderboards. Customers buy more when they trust the tech.
The Engagement

Simple terms.

90-day Conversion Sprint

  • Virtual-first: group training, ride-alongs and 1:1s over video
  • Monthly retainer with a 90-day minimum
  • Optional performance bonus tied to conversion gains above your baseline
  • Weekly scorecard review with ownership
  • Your team keeps the scorecard and a license to use the playbook
Next Step

20 minutes. Your numbers. A straight answer.

Bring your conversion rate and average ticket. I'll tell you whether the Sprint will pay for itself, and if it won't, I'll say so. I take on a limited number of engagements.

mark.treglia@gmail.com LinkedIn